helping you evaluate & execute the multiple layers within your business from experienced small business owners

our theorie

represents twenty collective years of our journeys as small business owners. Through first-hand experience, we have developed an understanding of how to create & sustain small businesses. We will celebrate your wins and empathize with your losses, as we know what it feels like to be in your shoes.

We will meet you exactly where you are at with your business and give you the tools you’ll need to grow through an individualized and unique experience that is catered to your business.

Meet the Team

  • Hector Diaz-Ceballos

    Hector Diaz-Ceballos

    Founder & Director of Business Development

  • Lexi Brigette

    Lexi Brigette

    Creative Director & Co-Owner

  • Yanula Ramirez

    Yanula Ramirez

    Media Director

  • Akriby Lopez

    Akriby Lopez

    Social Media Manager

Business Coaching
Social Media
Branding

We want to meet you wherever you are at on your business owner journey. Whether you are just starting, or have been in business for generations, we’d love to evaluate your unique needs to develop a plan to grow.

Ready to make an investment in your business?

So why exactly is our team looking to ditch the tips and tricks graphics moving forward? It’s simple they are unoriginal, easy to find, and they are no longer that valuable. There are dozens of accounts, posting tips and tricks on all kinds o
One of the most popular marketing strategies in 2023 continues to be influencer collaborations. When it comes to influencers, there are two types that you can work with micro and macro. It’s important to learn the difference between the two. Wh
Involves developing a social media strategy that aligns with the overall marketing and business objectives of a company, creating and curating content that resonates with the target audience, scheduling and publishing posts, monitoring and responding
No, hashtags on social media are not dead. They are still widely used across various social media platforms such as Twitter, Instagram, Facebook, and LinkedIn, among others. Hashtags can be used to categorize content, increase discoverability, and en
Artificial Intelligence (AI) is increasingly being used in social media to help businesses optimize their marketing strategies and improve engagement with their audience. Here are some benefits of AI in social media:⁠ ⁠ Improved targeting: AI can ana
While consistency is important in social media marketing, posting every day may not always be the best strategy for your business. Here are a few reasons why:⁠ ⁠ Risk of oversaturation: Posting too frequently can result in oversaturating your audienc